son of a vicar

the essence of rebellion

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SOV. is a contemporary fragrance house rooted in storytelling, identity, and bold character.

We design fragrances that feel personal, confident, and distinct, balancing emotional depth with aesthetic clarity.

Every bottle is formulated, produced, and packaged right here in Aotearoa, New Zealand

A Vicar represents order, the traditional figure who moves through life by the rules, within the structure they were born into.

The son, raised in that world, carries its class and composure, but chooses to think for themself. They don't reject where they came from; simply refuse to be defined by it.

Son of a Vicar exists for those who move with intent, question the expected, and wear scent as a form of self-expression.