son of a vicar

Every Signature Begins with a Sample

Three scents. One $10 set. Find the fragrance that becomes yours.

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Feminine Scents
Feminine Scents

Feminine Scents

Masculine Scents
Masculine Scents

Masculine Scents

Unisex Scents
Unisex Scents

Unisex Scents

SOV is a contemporary fragrance house rooted in storytelling, identity, and bold character.

We design fragrances that feel personal, confident, and distinct, balancing emotional depth with aesthetic clarity.

Every bottle is formulated, produced, and packaged right here in Aotearoa, New Zealand.

Collection

Anecdote - Eau De Parfum

Anecdote - Eau De Parfum

Anecdote - Eau De Parfum

$139.95
Sale price  $139.95 Regular price 
Reverie - Eau De Parfum

Reverie - Eau De Parfum

Reverie - Eau De Parfum

$139.95
Sale price  $139.95 Regular price 
The Introduction Set

The Introduction Set

The Introduction Set

$10.00
Sale price  $10.00 Regular price 
Valour - Eau De Parfum

Valour - Eau De Parfum

Valour - Eau De Parfum

$139.95
Sale price  $139.95 Regular price 
A Vicar represents order, the traditional figure who moves through life by the rules, within the structure they were born into.

The son, raised in that world, carries its class and composure, but chooses to think for themself. They don't reject where they came from; simply refuse to be defined by it.

Son of a Vicar exists for those who question the expected, and wear scent as a form of self-expression.