Son of a Vicar is a New Zealand fragrance company founded in 2024 by Matthew McVicar in Christchurch.
Built from a desire to offer something different in the fragrance space, we focus on creating high-quality, story-driven perfumes that reflect individuality, confidence, and modern identity. Every scent is designed and blended in New Zealand, with a focus on refined ingredients, considered composition, and distinctive character.
We don’t follow trends or mass-market ideals, our goal is to create fragrances that feel personal, elevated, and lasting. Each bottle represents a different facet of identity, with names and symbols that reflect the kind of presence each scent is made to carry.